In episode [616] of The Sopranos, Tony describes his gambling vices in the following way – Well, you start chasin' it... And every time you get your hands around it, you fall further backwards... And at some point in my multiple viewings of that brilliant show, I happened to interiorize that description, that feeling, this idea that an addiction, almost more than the sensory pleasure itself, is actually all about the chase. In a way, it's not about what we gain from it, not really, it's about chasing that feeling. And in doing so, we realize the addiction becomes a reward in and of itself. Indeed, addictions seem to get us to a point where we don't particularly enjoy the coveted thing itself, we instead enjoy pretty much everything else about it, that is to say, the addiction isn't or isn't merely the object of our desire, the addiction becomes the whole ritual we built around that golden calf. I suppose the pleasure can be nice, but it's at times ironical...